My favorite commercial on Nigerian television is one on NTA international that starts like this:
Over a sweeping shot of lush savannah, ominous music plays, and a baritone voice suddenly shouts, “The devil is a liar!”
Then the word DEVIL is written on the screen three times in bold red font:
The announcer, in the same deep voice, says, “Don’t let the devil divide Nigeria.”
Then he lists a series of things that the devil has done so far. Like, don’t let the devil steal our jobs, don’t let the devil rob us of our education… etc.
I especially like a part close to the end, where the announcer blames the devil for corruption. This accusation is set to footage of a man running up some stairs carrying a bucket overflowing with dollar bills.
I suppose that man is representative of the devil. Or, more honestly, the personal assistant of a government official.
The commercial rounds up with, “This advertisement is brought to you by the Nigerian Ministry of Information.”
Now, it helps to remember that during the last elections, a bystander reported that unstamped ballots were being taken to the house of the Minister of Information.
Upon reporting this election fraud, the whistle-blower was arrested and paraded in front of news cameras as an example of what not to do when faced with wrongdoing.